Is Your Organisation as Customer-Centric as You Think?
Too many businesses believe they're customer-focused.
But without alignment across leadership, teams, and systems — customer-centricity remains a buzzword.
This assessment helps you get clear on where you really stand, and what to do next to embed a truly customer-led approach across your organisation in just a matter of minutes.
Is Your Organisation as Customer-Centric as You Think?
Too many businesses believe they're customer-focused.
But without alignment across leadership, teams, and systems — customer-centricity remains a buzzword.
This assessment helps you get clear on where you really stand, and what to do next to embed a truly customer-led approach across your organisation in just a matter of minutes.
Designed for Forward-Thinking Leaders
Take 3 minutes to gain insights that could change how your organisation grows.
Clarity on Your Current CX Maturity
No more guessing. Get a clear, objective view of where your organisation truly stands - across leadership, culture, customer and employee experience, data, and more.
A Personalised Path Forward
Based on your responses and aspirations, receive a tailored report giving you clarity on your strengths, gaps, and next steps - and how to prioritise them for real impact.
Team and Leadership Alignment
Discover where misalignments exist between intent and action - so you can engage stakeholders, create focus, and accelerate change with confidence.
Designed for Forward-Thinking Leaders
Take 3 minutes to gain insights that could change how your organisation grows.
Clarity on Your Current CX Maturity
No more guessing. Get a clear, objective view of where your organisation truly stands - across leadership, culture, customer and employee experience, data, and more.
A Personalised Path Forward
Based on your responses and aspirations, receive a tailored report giving you clarity on your strengths, gaps, and next steps - and how to prioritise them for real impact.
Team and Leadership Alignment
Discover where misalignments exist between intent and action - so you can engage stakeholders, create focus, and accelerate change with confidence.
How It Works: 3 Simple Steps to Clarity
Answer a set of 12-focused questions designed to capture how customer-led your organisation is — across culture, leadership, operations, and experience. Get an instant email with your tailored maturity snapshot — highlighting your current state, strengths, misalignments, and biggest opportunities for growth.
How It Works: 3 Simple Steps to Clarity
Answer a set of 12-focused questions designed to capture how customer-led your organisation is — across culture, leadership, operations, and experience. Get an instant email with your tailored maturity snapshot — highlighting your current state, strengths, misalignments, and biggest opportunities for growth.
Complete The 3-Minute Assessment
Receive Your Maturity Snapshot To Your Inbox
Take Action and Discuss Your Next Best Move
Complete The 3-Minute Assessment
Receive Your Maturity Snapshot To Your Inbox
Take Action and Discuss Your Next Best Move
It’s Quick, Actionable, and Insight-Driven using YOUR answers.
You can’t fix what you can’t see.
The biggest barriers to customer-led growth are often hidden in plain sight: siloed teams, outdated metrics, unclear ownership, or misaligned intent.
This isn’t about pointing fingers. It’s about finding focus and clarity on your organisation, to move forward — faster.
And the best part? It is all based on your view - no external data required.
It’s Quick, Actionable, and Insight-Driven using YOUR answers.
You can’t fix what you can’t see.
The biggest barriers to customer-led growth are often hidden in plain sight: siloed teams, outdated metrics, unclear ownership, or misaligned intent.
This isn’t about pointing fingers. It’s about finding focus and clarity on your organisation, to move forward — faster.
And the best part? It is all based on your view - no external data required.
What Your Peers Are Saying
Imran A
VP of Customer Experience
"I was genuinely taken aback by the depth and quality of the insights uncovered. The RU-CX Maturity Snapshot delivered what every leader really needs — a clear, actionable understanding of where you stand and where to go next as an organisation. "
Lara K
The CEO Maker & The CXO Maker
"The assessment was clean, clear, and easy to digest — exactly the kind of insight leaders need to move fast. I appreciated both the depth and the simplicity of the report."
Payam N
Customer Experience Practitioner
"This isn’t just a maturity tool — it’s a strategic compass. It blends empathy, operational rigour, and CX in a way that helps you design smarter, customer-led experiences. Highly recommended."
Tom D-W
Experience Management Leader
"What stood out to me in the report was its attention to emotion and experience. Most tools ignore this, but it’s a thoughtful, human-first approach at the core. Finally, a framework that connects data to how customers feel."
What Your Peers
Are Saying
Imran A
VP of Customer Experience
"I was genuinely taken aback by the depth and quality of the insights uncovered. The RU-CX Maturity Snapshot delivered what every leader really needs — a clear, actionable understanding of where you stand and where to go next as an organisation. "
Lara K
The CEO Maker & The CXO Maker
"The assessment was clean, clear, and easy to digest — exactly the kind of insight leaders need to move fast. I appreciated both the depth and the simplicity of the report."
Payam N
Customer Experience Practitioner
"This isn’t just a maturity tool — it’s a strategic compass. It blends empathy, operational rigour, and CX in a way that helps you design smarter, customer-led experiences. Highly recommended."
Tom D-W
Experience Management Leader
"What stood out to me in the report was its attention to emotion and experience. Most tools ignore this, but it’s a thoughtful, human-first approach at the core. Finally, a framework that connects data to how customers feel."
My Personal Mission
I believe real business growth starts with how you make people feel.
That’s why my mission is to humanise businesses by putting customers and people before processes and technology—helping organisations embed empathy, turn insight into action, and CX intent into organisation-wide alignment.
Rooted in the principle of Ubuntu - “I am because we are” - my Customer-First approach empowers leaders to build cultures where employees feel heard and customers feel valued.
This approach focuses on six key dimensions essential to lasting transformation: Leadership & Culture, Intentional & Operational CX, Employee Experience, Customer Experience, Data & Continuous Improvement, and Behavioural Science & Emotional Intelligence.
My Personal Mission
I believe real business growth starts with how you make people feel.
That’s why my mission is to humanise businesses by putting customers and people before processes and technology—helping organisations embed empathy, turn insight into action, and CX intent into organisation-wide alignment.
Rooted in the principle of Ubuntu - “I am because we are” - my Customer-First approach empowers leaders to build cultures where employees feel heard and customers feel valued.
This approach focuses on six key dimensions essential to lasting transformation: Leadership & Culture, Intentional & Operational CX, Employee Experience, Customer Experience, Data & Continuous Improvement, and Behavioural Science & Emotional Intelligence.
Why It Matters?
It’s not a lack of effort — it’s a lack of alignment.
Too often, businesses struggle not because they lack ambition, but because teams are misaligned, touchpoints are disconnected, and there's no shared vision guiding the customer experience.
Whether through the RU-CX Maturity Snapshot, strategic consulting, or thought leadership, I strive to help organisations embed emotional intelligence, elevate CX maturity, and reconnect with what truly drives growth: human connection.
Why It Matters?
It’s not a lack of effort — it’s a lack of alignment.
Too often, businesses struggle not because they lack ambition, but because teams are misaligned, touchpoints are disconnected, and there's no shared vision guiding the customer experience.
Whether through the RU-CX Maturity Snapshot, strategic consulting, or thought leadership, I strive to help organisations embed emotional intelligence, elevate CX maturity, and reconnect with what truly drives growth: human connection.
Muss Haq, CCCX - RU-CX
Author, Customer Experience Strategist, Humanising Brands Through CX Innovation, 20+ Years in CX Optimisation, Data Analytics & Behavioural Insights)
Contact Us
Mail me at: [email protected]
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