The RU-CX Experience Toolkit is Coming.
Clarity, Connection, and Real Change from the Inside-Out.
Most CX tools start with customer touch points. We’re starting where real experience begins — inside the organisation. The RU-CX Toolkit + AI Ready Pack is a powerful new solution to help you align teams, humanise culture, and get practically AI-ready — fast.
Before we release it, we’re opening up a VIP early access list for those who believe transformation starts from within.
+ Receive a free copy of my preview guide to 'The Year of AI and Customer-Centricity'
+ Get access to my maturity snapshot tool to identify gaps, opportunities, and next steps.
The Problem
Most organisations want to improve customer experience.
But they start with external fixes — while the real gaps are internal:
· Disconnected departments and duplicated effort
· Employees unclear on how they impact CX
· Culture stuck in silos, not strategy
· Confusion about AI vs human roles
And a scorecard? That’s not transformation. That’s measurement.
The Solution
After two decades helping organisations deliver experience, I kept seeing the same thing: brilliant teams held back by silos, unclear direction, and a lack of emotional clarity.
So I built a toolkit that actually works inside the culture — not just outside the brand.
This isn’t just another CX toolkit. It’s a movement grounded in empathy, strategy, and human-first clarity.
Built from the RU-CX framework, backed by my book, and refined through real-world work with leaders like you.
Who is it for?
These are the capabilities that drive lasting, human-centred change.
But here’s the magic…
Each pack, while focused on a specific capability, can be used across departments and roles — because the tools inside are versatile, reflective, and designed to bring teams together.
· Customer Experience & Insight Leaders
· People, Ops and Service Teams
· Change, Transformation, and Digital Leaders
· Any team serious about becoming emotionally intelligent, AI-aware, and customer-centric
+ Receive a free copy of my preview guide to 'The Year of AI and Customer-Centricity'
+ Get access to my maturity snapshot tool to identify gaps, opportunities, and next steps.
What’s Inside:
6 core packs: Leadership & Culture, Operational CX, Employee Matters,
Customer Matters, Emotional Intelligence, and Data & Insight. (Worth £4999+)
AI Ready Pack (Bonus) – a powerful set of AI checklists and templates for responsible, people-first AI use. (Worth £99)
Company-wide and department-level templates
Reflective exercises and Strategy-on-a-Page tools
Explainers, SOAP templates, and guides
Real examples + editable templates (PPT, Excel)
Bi-weekly Q&A's, masterclasses, and more!
Access to a community of like-minded individuals all striving to enhance CX.
+ Receive a free copy of my preview guide to 'The Year of AI and Customer-Centricity'
+ Get access to my maturity snapshot tool to identify gaps, opportunities, and next steps.
What’s Inside:
6 core packs: Leadership & Culture, Operational CX, Employee Matters,
Customer Matters, Emotional Intelligence, and Data & Insight. (Worth £4999+)
AI Ready Pack (Bonus) – a powerful set of AI checklists and templates for responsible, people-first AI use. (Worth £99)
Company-wide and department-level templates
Reflective exercises and Strategy-on-a-Page tools
Explainers, SOAP templates, and guides
Real examples + editable templates (PPT, Excel)
Bi-weekly Q&A's, masterclasses, and more!
Access to a community of like-minded individuals all striving to enhance CX (Priceless).
Key Benefits:
Aligns all departments around a shared vision of customer centricity.
Delivers measurable improvements in loyalty, retention, and profitability.
Provides ready-to-use strategies, exercises, templates and KPIs for CX and EX transformation.
Prepares teams for AI adoption while maintaining a people-first approach.
Reduces reliance on costly consultancy services.
Join the early access list now and get:
First look before public release
AI Ready Pack - FREE for pre-launch only (Value: £99)
A signed copy of “The Year of AI & Customer Centricity.” (Value: £25)
Receive a free copy of my preview guide to 'The Year of AI and Customer-Centricity' on sign-up
Get access to my maturity snapshot tool to identify gaps, opportunities, and next steps. (Value: £200+)
Founder-only discount & bonuses - Extra content, giveaways, and more!
A 30-minute consulting call with MUSS – direct expert guidance. (Value: £150+)
Designed for Forward-Thinking Leaders
Take 3 minutes to gain insights that could change how your organisation grows.
Clarity on Your Current CX Maturity
No more guessing. Get a clear, objective view of where your organisation truly stands - across leadership, culture, customer and employee experience, data, and more.
A Personalised Path Forward
Based on your responses and aspirations, receive a tailored report giving you clarity on your strengths, gaps, and next steps - and how to prioritise them for real impact.
Team and Leadership Alignment
Discover where misalignments exist between intent and action - so you can engage stakeholders, create focus, and accelerate change with confidence.
My Personal Mission
I believe real business growth starts with how you make people feel.
That’s why my mission is to humanise businesses by putting customers and people before processes and technology—helping organisations embed empathy, turn insight into action, and CX intent into organisation-wide alignment.
Why This Matters—Now More Than Ever
Everywhere we look, technology is rapidly reshaping workplaces. But amid the rush for digital transformation, we’ve started losing something incredibly important: the human touch.
When technology replaces rather than supports people, something powerful breaks:
Talent disappears because people feel undervalued.
Trust fades because employees become anxious and uncertain.
Innovation stalls because good ideas get buried.
We’re not just talking about disengagement here—we’re facing deeper societal issues like economic instability, inequality, and increasing division.
But it doesn't have to be this way.
This approach focuses on six key dimensions essential to lasting transformation: Leadership & Culture, Intentional & Operational CX, Employee Experience, Customer Experience, Data & Continuous Improvement, and Behavioural Science & Emotional Intelligence.
My Personal Mission
I believe real business growth starts with how you make people feel.
That’s why my mission is to humanise businesses by putting customers and people before processes and technology—helping organisations embed empathy, turn insight into action, and CX intent into organisation-wide alignment.
Rooted in the principle of Ubuntu - “I am because we are” - my Customer-First approach empowers leaders to build cultures where employees feel heard and customers feel valued.
This approach focuses on six key dimensions essential to lasting transformation: Leadership & Culture, Intentional & Operational CX, Employee Experience, Customer Experience, Data & Continuous Improvement, and Behavioural Science & Emotional Intelligence.
Why It Matters?
It’s not a lack of effort — it’s a lack of alignment.
Too often, businesses struggle not because they lack ambition, but because teams are misaligned, touchpoints are disconnected, and there's no shared vision guiding the customer experience.
Whether through the RU-CX Maturity Snapshot, strategic consulting, or thought leadership, I strive to help organisations embed emotional intelligence, elevate CX maturity, and reconnect with what truly drives growth: human connection.
Muss Haq, CCCX - RU-CX
Author, Customer Experience Strategist, Humanising Brands Through CX Innovation, 20+ Years in CX Optimisation, Data Analytics & Behavioural Insights)
Contact Us
Mail me at: [email protected]
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